This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions).  Cookies do not harm your computer. If you would like to learn more about cookies in general you can visit

Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online shopping and personalised features available on this website.We use cookies on this website for the following main purposes:

  • For technical purposes essential for the operation of this website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;
  • To distinguish you from other users of this website, so we can personalise your shopping experience by making this website so we can remember choices you make (such as your user name, the country you are in) when you return to visit this website;
  • To collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns;
  • To enable us to fulfil our contractual obligations to third parties, for example to pay a partner if you have made a purchase on this website by following a link from their website.


If you ‘share’ content with friends through social networks – such as Facebook, Pinterest and Twitter – you may be sent cookies from these third party websites. We don’t control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

First Avenue Fashions is committed to protecting your privacy when you use our online services. In this statement we explain how and why we collect your information, what we do with it and what controls you have over our use of it.

First Avenue Fashions places great importance on the security of all information associated with our customers. We have security measures in place to attempt to protect against loss, misuse and alteration of customer data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. With regard to our website, we use secure server to encrypt potentially sensitive information you input before you send it to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.

By using any of the website or our service, you unconditionally agree to be bound to this privacy policy.

What data do we collect and how we use it?
First Avenue Fashions collects and processes information about you in order to:
a) indentify you each time you visit our website;
b) process orders or applications submitted by you;
c) improve our services and website;
d) customise your experience, for example, provide advertisements that we think are relevant to you and which support any specific requests for information you may make through keyword searches;
e) carry out research on the demographics, interest and behaviour of all of our customers;
f) send you information we think you may find useful, including information about new First Avenue Fashions  products.
g) You may be asked, either when you register with us, for information about yourself, such as your name, e-mail address, postal address and telephone number.

When you visit our website, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer our website and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identify information.

We may automatically collect non-personal information about you such as the type of device you have accessed this website from and the internet browser you use, or the site from which you linked to our website. You cannot be identified from this information and it is only used to assist in providing and effective service in our website. We may from time to time supply the owners or operators of third party site from which it possible to link to our website with information relating to the number of users linking to our website from this website. You cannot be identified from this information.

Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of our website if you do so. Cookies are specific to the server that created them and cannot be accessed by other users, which means they cannot be used to track your movements around the web. Although they do identify a user’s computer, cookies do not personally identify customers or passwords. Your Credit/Debit card information is not stored in cookies.

To identify who you are;

  • To give stored account details, plus your recent order history;
  • To gather web stats on our audience size and patterns;
  • To ensure that you are not asked to register twice;
  • To track the progress and number of entries in some of our promotions and contests.


First Avenue Fashions does not disclose personal information if required to do so by law, or if it is necessary to protect and defend the rights, property or person safety of First Avenue Fashions , website visitors and customers. Where our Website may contain links to the site of third parties. we suggest that you read their Privacy Policies. First Avenue Fashions  is not responsible for the privacy policies or content of such sites.

It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time First Avenue Fashions  may send you details of our products and services which we think may be of interest to you. If at any time you do not wish to receive these details, please email us at

Information which you submit via our website or telephone services is stored on our UK secure server. This is necessary in order to process the information and send you any information you have requested. Information submitted by you may be transferred by us to our other offices. First Avenue Fashions DO NOT store any card details on the website. All payment transactions made through the First Avenue Fashions website are completed by a secure server hosted by PayPal.

Please email any questions, concerns or comments you have about our privacy policy to: